Oribe Haircare began in 2008 when Oribe Canales took his 30-year heritage of hairdressing and his love of glamour and individual beauty and translated it into the collection of products he always imagined and envisioned—a range grounded in old-world hairstyling and blended with new-world technology and the finest ingredients. While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, colour and keratin treatment safe and have UV protection for hair. They perform like magic.