De Lorenzo was established in 1987 by Vincent and Anton de Lorenzo, two of Australia’s most influential hairdressing identities since 1945. Today we continue to operate as a family owned business. Our mission is to provide the best quality, natural based haircare, manufactured in an environmentally responsible way. We use certified organic ingredients that are sustainably farmed and wild-harvested wherever possible. We strongly oppose animal testing and we don't use ingredients of animal origin.