Color Wow CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.” For 40 years, Gail has been advancing the art, science and business of hairdressing with game-changing new products.   Color Wow was born out of her determination to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before possible results. The Color Wow collection is ground-breaking and problem-solving for colour-treated hair and has won an unprecedented 70 beauty awards.