Color WOW: The Science of Sleek, Shiny, and Vibrant Hair
Color WOW isn’t just another haircare brand—it’s a game-changer. Designed to tackle the most common (and frustrating) hair concerns, from frizz and dullness to colour fade and flat roots, Color WOW’s award-winning formulas deliver salon-level results at home. Every product is free from sulfates, parabens, and silicones, ensuring your hair stays healthy, weightless, and full of life.
At Charli & Kate, we’ve handpicked the best of Color WOW to help you achieve your ultimate hair goals. Whether you’re fighting humidity, enhancing your natural curls, or refreshing your roots, discover the breakthrough formulas that beauty insiders swear by.
Ultimate Frizz Control & Humidity Protection
Dream Coat – Say goodbye to frizz and hello to glass-like shine. This revolutionary anti-humidity treatment transforms hair into a sleek, waterproof shield, keeping strands smooth and weightless for up to 72 hours. Whether you’re styling sleek and straight or embracing soft waves, Dream Coat ensures frizz-free perfection in any climate.
Defined, Hydrated Curls
Curl WOW – Designed for curly, wavy, and coily hair, this range locks in moisture, enhances definition, and keeps curls bouncy without crunch or stiffness. Powered by Profaxil-18 Complex™, Curl WOW deeply hydrates while detangling and strengthening, giving you soft, defined, and frizz-free curls that last.
Instant Root Touch-Ups & Grey Coverage
Root Cover Up – No time for a salon visit? This instant root touch-up powder conceals regrowth and greys in seconds, blending seamlessly with your natural shade. Waterproof, transfer-proof, and completely undetectable, it’s the ultimate quick fix for flawless colour between appointments.
Color Protection & Vibrancy
Color Security – Keep your salon colour fresh, vibrant, and fade-free. Free from colour-distorting ingredients like sulfates and silicones, this range gently cleanses and conditions without weighing hair down, ensuring long-lasting brilliance and shine.
Volume, Shine & Styling Essentials
Elevate your hair routine with Color WOW’s must-have styling products:
Raise the Root – Instant lift and body for fine, flat hair.
Pop & Lock – A serum-meets-oil hybrid that seals in shine and smoothness.
Dream Filter – Detoxifies hair from dulling minerals, restoring brightness.
One Minute Transformation – Smooths frizz and flyaways for a polished look.
Experience Color WOW with Charli & Kate
With Color WOW, every day is a good hair day. Whether you're fighting humidity, reviving dull colour, or adding serious volume, these high-performance formulas guarantee flawless results. Explore the collection and transform your hair routine with Color WOW—because extraordinary hair starts with extraordinary products.