We are always looking to expand our store with brands that stand out for all the right reasons. So, we jumped at the chance to welcome O&M - Original Mineral into the Charli & Kate family. Everything about their vision and ethos speaks a language we love. Known as the pioneers for clean and luxurious haircare, their products are formulated without chemicals, inspired by nature, and not just beautiful to use but safe and effective. So how did this ground-breaking brand begin?
Founded nearly two decades ago by Jose Bryce Smith, O&M was born out a need for change and a passion to make a difference in the hair industry. Jose’s former partner suffered form contact dermatitis and it was impossible for him to use conventional hair colour. Together they opened the first ammonia-free hair salon in Australia.
By 2010 their salon was already a success with a loyal following. They took their passion for natural products to a new level and O&M haircare was launched. With packaging that has a simple beauty about it, this natural collection is high performing and contains native Australian ingredients. But what sets these products apart is not just about what they do contain but also what they do not! They are a Free From Five formulation – no harmful sulphates, parabens, propylene glycol, MIT or triclosan. Certified by PETA (People for Ethical Treatment of Animals) as Cruelty Free, and just to top it off O&M is Australia made and owned!
In salon we are often are asked what our fav products are, our blonde babes have been crushing on ‘Conquer Blonde Silver Shampoo and Masque’. But the star of the show is’ Desert Dry- Volumising Dry Texture Spray’ - a serious styling must have and so easy to use.
Here at Charli & Kate we find ourselves inspired by brands with high performing products that are committed to a cleaner, natural and sustainable way of living. Brands who without knowing are paving the way for others to follow.
We love, love, love O&M and we know your hair will too.